So we got to get down to the business of creating and creating something beautiful.”Ĭonversely, more Afrocentric hairstyles like afros, dreadlocks and cornrows have been met with discrimination, oftentimes in schools and the workplace. “, no emotional cash had to be spent in order to explain why this is an important story and worth telling. The team pitched the show to several different people but Oprah Winfrey, an executive producer and guest on the show, “got it immediately,” Ross says. “So they were partnering for the first time together to do a simulcast situation, where it would be on both OWN and Hulu - they did not have a pre-existing relationship, which is spectacular.” “Part of what is unique about the show is that both OWN and Hulu bought it,” Twigg says. The six-episode TV series got the official green light in May 2020. The team pitched it to Ross, who evolved the idea and helped shape the final thesis, which Twigg says is that “you can trace a Black woman’s journey of self-acceptance alongside her journey with her hair.”
“As a Black woman, I knew kind of instantly that this was ripe for so much exploration and that there is both specificity and commonality but also we each have our own unique experiences.” “I was thrilled to have an opportunity to explore the world of our hair as Black women through a high art, high production value lens,” says Twigg.
And that is not just something that is unique to, but is how Culture House believes content can and should be made.” “We had Black women not only at the helm of the project and in front of the camera but on every level and in every single department. “Raeshem Nijhon, my other business partner, talks a lot about our content supply chain: Who makes the story is as important as the story that you’re actually telling,” Twigg says of Culture House’s mission. “This was an intentional series where we to contextualize our experience not only through the stories that we tell each other but also by bringing in scholars and allowing them to give genuine historical context to so much of the experiences that we have.”Ĭo-founded by Raeshem Nijhon, Carri Twigg and Nicole Galovski in 2018, Culture House’s involvement underscores the importance of this by-and-for storytelling approach. “We really wanted to express the fullness and the expansiveness of our identities - all the different ways that we wear our hair, all the different skin tones, all the pieces of who we are,” Ross tells THR. What Next for Hulu? Wall Street Debates Deal Scenarios for Disney and Comcast
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